ActiveCampaign

ActiveCampaign combines email marketing, automation, and CRM. Contacts live in lists; campaigns send emails; deals track sales.

Data Model

• Contacts are the core entity. They belong to lists and segments. Contact ID is required for notes, tags, and custom fields.
• Lists are static contact groupings for targeting.
• Segments are dynamic filters based on contact properties or behavior.
• Campaigns are email sends (sent or scheduled).
• Deals are CRM pipeline stages with values and stages.
• Forms capture leads and add contacts to lists.

Gotchas

• API URL: Base URL is region-specific (api-us1.com, api-eu1.com). Check account settings.
• Pagination: List endpoints support limit and offset. Use limit for batching.
• Contact ID: Required for contact-scoped operations (notes, tags). Get from list_contacts.