GIPHY

Giphy is a platform offering a vast library of animated GIFs, stickers, and clips, enabling users to discover, create, and share animated content. It is primarily used to enhance digital communication with expressive visual content.

Data Model

• Autocomplete Tags — suggested search terms as user types.
• Categories — browse categories (e.g. reactions, trending).
• Channel Search — search within a specific channel or brand.
• Emoji — emoji-to-GIF mappings.
• GIFs Search — search results for animated GIFs.
• Stickers Search — search results for stickers (transparent background).

Gotchas

• Rating filter: Use g or pg rating for safe content in user-facing apps.
• Stickers vs GIFs: Stickers have transparent backgrounds; use for overlays. GIFs have opaque backgrounds.