Mailchimp

Mailchimp is an all-in-one marketing platform for email campaigns, audiences, and marketing automation. Campaign analytics, subscriber lists, audience data, email performance metrics.

Data Model

• Automations, Campaigns, Lists — top-level entities; IDs from list responses used for detail fetches.
• Email Activity, List Members — scoped by campaign or list.

Gotchas

• Rate limits: 60 calls/minute; use limit and pagination for large lists.