Reddit Ads

Reddit Ads is account-scoped. Hierarchy: Account → Campaigns → Ad Groups → Ads. Reports and audiences are account-level.

Data Model

• Accounts — ad accounts; all operations require account_id.
• Campaigns — top-level ad campaigns with budget and targeting.
• Ad Groups — groups of ads within a campaign; share targeting.
• Ads — individual creatives within ad groups.
• Custom Audiences — retargeting audiences.
• Pixels — conversion tracking pixels.
• Reports — performance metrics by granularity (day, campaign, etc.).

Gotchas

• Rate limit: ~60 requests/minute; throttle accordingly.